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Showing posts from February, 2021

Why we took on Video Animation Production

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As a Video Animation Company, we’re very proud of the vast amounts of animation work we’ve done for many of our clients. Whether that be 2D animation or 3D animation, its a form of video that can communicate a lot of things better than a live action video. So why is that, and why is animated video so important to us? Animated video allows you to utilise lots of different tools to personalise your brand and give it character. It brings a fresh spark and adds something new whilst adding a touch of personality that’s different from other types of video production. 2D animated video and 3D animation will stand out to your audience and catch their eye, especially when visualising something new or unseen before. Characters can be integrated within your animations, incorporating colours and creating various styles from cartoon like to a more professional style. Animation can help to simplify topics in a more streamlined and visual way. With the help of a video animation company, you c...

‘It’s a Sin’: Our Spoiler-Free Review

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We’ve been blown away by Channel 4’s new show from writer Russell T Davies,  It’s a Sin.  You’ve probably seen a lot of the marketing going around, as it’s become Channel 4’s most binged show. But what is it? The show tells the story of a group of gay youths studying in 1980’s London. Our characters are having the time of their lives, drinking, dancing and forming close relationships. However, the infamous disease AIDS is becoming a household name, especially among the gay community. Back in the 80s, the disease was either not taken as seriously, or was severely ignored. The five part series explores how our characters deal with the disease in a time where their community wasn’t as valued and respected as it is today. The way the show portrays this disease is very mature, yet unique. Davies almost portrays AIDS as if it is an actual supervillain of sorts. He makes it ominous and terrifying. And since not a lot was known about the disease during this period, the fact that...

Pieces From Our Inspiration Wall

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Since the pandemic started, it has given us time to slow down and reflect on many things, including business in particular. We’ve missed so many opportunities to meet and connect with clients and contacts old, new and potential. Instead, we’ve done it remotely, as good as it is, it is limited in a way. You miss making those connections with new people and learning from them. We’d hope a lot of our network could learn a lot from our experiences too, so we’d like to share our inspiration wall. If we have ideas we add them in the middle of the board. But our quotes and inspirational thoughts are shared around the edges. Here’s some of our favourites.  This one is great for when you talk about peaks and troughs in your career and business. When things get quiet, you get worried as a business owner. You like to be busy, as everyone does. If you’re overwhelmed with work,  you’re in a good place, as this gives you plenty of drive. We like this image as it is a really good anal...

Guide To Marketing On LinkedIn

LinkedIn is a fantastic platform and one of our favourites. If you’re fairly new to LinkedIn, Sam will help give you a head start on some of the basics to help improve your LinkedIn marketing. For example giving you tips on how to utilize your personal and company profiles together and the types of content you could be posting. LinkedIn is almost definitely the world’s most popular social media site for companies networking with different businesses. Compared to the relaxed and personal vibe of other sites like Facebook and Twitter, LinkedIn is the perfect tool for companies in various sectors. This isn’t for connecting with friends like most social media, this one is special, and can do so much for your company in comparison to other platforms.  If you and your company don’t have a presence on it, you’re missing out! We are extremely passionate about the network we have and the connections we make. LinkedIn is a fantastic community and is very opportune for you...

Using Google My Business

Sam will take you through how to use and get the best out of an often overlooked social media platform, Google My Business. Looking at Maps, GMB’s insights page and the different types of content you can post to it, if you haven’t used this platform before, this course will get you started. You’ve used Facebook, Twitter, LinkedIn… but is there a social media platform you may be unfamiliar with, and it’s right under your nose. Google My Business is an extremely underused platform that deserves more love, for everything it can do for your marketing. So, what exactly is it? Google My Business is essentially a free social media service that you can sign your company up with in an instant. Many companies will have the base of the platform already when your company is being established in general online. For example, if you ever search a company on Google, a section will appear in the search results on the right of the screen giving the base information of your company. T...

Using Analytics for your Marketing

This course will instruct you on how to use your basic web analytics to benefit your business and to evolve your marketing going forward. Sam will guide you through the basics of using google analytics and how to record them in a spreadsheet. These tips will help you start to build an understanding of analytics to improve the future of your marketing. At first glance, website analytics can look confusing. Yet, the thing about them is they are absolutely crucial in understanding how your company website is doing, and all of the social media platforms you have accounts for. Social Media is integral for any modern company to be part of, and it’s what will most likely get you the most traction on the internet. Analysing your analytics week by week is incredibly beneficial to find out what direction you should take your social media and web presence in. So how exactly do you go about doing this? Well, we’re going to help you with exactly that. Step 1) Set up your sites ...

Basic SEO Tips & Tricks

In this course Sam will take you through basic and simple Search Engine Optimization tips you can use to strengthen your online presence. Going through analytics and using YouTube as a platform for your SEO, you’ll pick up some neat techniques you can start using right away. Content marketing and SEO, or Search Engine Optimisation, is the work that goes into boosting the viewership of your content. Through keyword and pattern research in regards to your analytics, sites such as YouTube and website optimization for your content can be amplified to make sure it reaches as many people as possible. Using keywords, popular tags and a hearty description – your marketing content has never needed SEO work as much as they do today, especially as the internet changes with recognising different patterns and themes. Researching the best keywords is imperative into making sure the latest trends and patterns are included in your content. This isn’t just video, this is everything ...

How to Structure your Social Posts

Have a great piece of content that you want to market to its fullest potential? In this video course Sam will take you through a simple format to model your social posts. What structure should you utilise and the use of a hook to make your posts more engaging. Picture this. You’ve got a great piece of your own content you want to share with all of your clients and followers. Of course, if you’re going to share it, you want people to interact with it. Whether that be comments, liking, watching (if it’s a video for example.) Or perhaps you want to use your content to market to these people. This is where the Hook comes in. Whether it be on LinkedIn, Facebook or Instagram, a carefully worded Hook can make the difference between no interaction to making your post as popular as they go. Here’s how to construct the best post for your social media. Make your caption relevant to the audience Perhaps you have a specific blog or newsletter you want to promote. Who is your ta...