How to Structure your Social Posts
Have a great piece of content that you want to market to its fullest potential? In this video course Sam will take you through a simple format to model your social posts. What structure should you utilise and the use of a hook to make your posts more engaging.
Picture this. You’ve got a great piece of your own content you want to share with all of your clients and followers. Of course, if you’re going to share it, you want people to interact with it. Whether that be comments, liking, watching (if it’s a video for example.) Or perhaps you want to use your content to market to these people. This is where the Hook comes in. Whether it be on LinkedIn, Facebook or Instagram, a carefully worded Hook can make the difference between no interaction to making your post as popular as they go. Here’s how to construct the best post for your social media.
Make your caption relevant to the audience
Perhaps you have a specific blog or newsletter you want to promote. Who is your target audience for this? It’s more than likely to be a prospect or client. It’s important to realise that you will have different demographics for different channels and different sorts of posts. Wording your caption with the best language and structure will help appeal to your target audience in a better, more direct way. This is always crucial to bear in mind before you start your post.
Add a hook
The first part of your post should always be a hook to reel your viewer in. The best example of this would be to ask a question or use emotive language.
‘5 top tips for getting the most out of your content.’
MOST is the keyword here, that just denotes outright that your viewers will be getting a whole lot from your information.
5 tips you can’t miss if you don’t want your content to suck!
‘CAN’T’ ‘DON’T’ and ‘SUCK’ are the big ones here. Of course make sure that whatever language you’re using fits the form of your company when considering a word like ‘suck,’ but it is a strong word that can pull people in nevertheless.‘CAN’T’ and ‘DON’T’ are integral words to use in a situation like this, as they will help to demonstrate some urgency in your audience.
Which one are you going to click on?
A question also can stick in your viewers head, if it lingers there long enough it can drive them to come back to a post, giving them some intrigue. Other great hooks which stir some emotion often lead to higher engagement.
Link to a topic
Is your post relevant to something that is going on currently? If you’re posting from a big event for example, make sure to link what you write back to that topic. For sites such as Twitter, this also allows you to increase your hashtags in a more natural way. If your audience is searching a hashtag since it’s relevant, they’re bound to see your post if it’s linked!
Call to action!
The last piece of the puzzle is to end your post with something to leave a lasting impact on your audience that will make them want to interact with your post, or even your company. Whether it’s asking for them to leave their thoughts in the comments to create a conversation, or asking them to visit your website for more information, the last sentence should always be something to end on a high with, to open a door for your viewer to connect with you.
