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Showing posts from September, 2020

What Is Corporate Video?

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What Is Corporate Video? Corporate video this is essentially video commissioned by businesses, companies and organisations for their own sales and marketing purposes. It includes advertising content designed for all digital channels such as websites, social media, sales meetings, exhibitions etc but wouldn’t include content for TV or major broadcast. Corporate videos are generally commissioned by company MD’s or the communications and marketing departments. How Much Does A Corporate Video Cost? How much does a corporate video cost? How’s longs a piece of string? It very much depends on a few factors, the duration – so how long is the video. It is 2 minutes, 3 minutes or 5 minutes or more? Also how polished does the production need to be, so does it require a voiceover, is it a complex shoot that requires several crew across several sites, is it an animated video? Is it a one off video or as part of a campaign. Typically a short brand film campaign that’s of a good quality may...

What Is A Health And Safety Induction Video?

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What Is A Health And Safety Induction Video? A health and safety induction video outlines the safe working practices and procedures on site. It can be for both workplaces and sites. It should welcome new employees and contractors and prepare them for their role so that that work safely. It’s a way of introducing people to the company and also the safety culture. A health and safety induction video should also highlight any risks and dangers on site and how to mitigate these. What Should A Health And Safety Induction Include? A health and safety induction should include a number of different things. Firstly it should outline all the key information that is detailed within the companies Health and Safety policy. This might include things such as Accident reporting, fire evacuation procedures, First aid arrangements, key welfare locations, Prohibited areas, site safety rules and potential risks and hazards on site. What Is An Induction In The Workplace? An induction in the wo...

Working From Home and Post Lockdown Business Trends

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We’re still feeling the effects of the global pandemic, and whilst most things are getting back to normal, conditions in the workplace are still easing in. For many, they haven’t even gone back to work, or are still working from home. Around 68% of our followers and clients are still working from home, with 25% back at work, and 7% occasionally doing both. However, if the lockdown has taught us anything, it is that working from home for so many companies is totally doable, and many people won’t be going back to work properly until next year. There are many trends that have come out of this, ones many businesses would not have even considered before. As many start to head back to the office, here are some things that we think will still be around and relevant even after the easing of the lockdown restrictions. It’s obvious to see one of the main trends seen during lockdown is a huge increase in the numbers of people working from home. So how has this changed com...

Drone Video: What Are The Benefits?

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Drone video is a form of video production that is very well established now. It’s the use of a drone camera to capture large landscapes and cityscapes from a birds eye view position, and in our present climate, companies are racing to have drone films of their own made. With that being said, what are the benefits of having a drone video? For the construction sector in particular, drones allow for easy capture of a site or landscape, that you couldn’t possibly do with a film crew. The pilot can do multiple shoots showing the progression of your site, allowing you to update your audience on what’s new and what your site will eventually become. Drone video is perfect or site surveys, to help measure areas of land or provide a closer inspection of a tower or tank for example that may require maintenance. With a skilled pilot at the helm, a drone can film all around your site, on top, as close as you need, and even inside a building for you. This can be for site survey, inspection ...

Interactive Video: An Immersive Film Experience

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Interactive video is an ideal tool to help enhance a corporate video productions that requires some interaction and input from the user. The term interactive video usually refers to a technique used to blend interaction and linear film or video. You can use interactive video for a number of different experiences. They can be used to create training courses and e-learning programmes. They can also be used to create immersive marketing experiences for consumers. The possibilities are quite endless, especially with the large set of tools given to develop these interactive videos. Check out our example below: Interaction video is normally developed in two parts. The content itself, so this may be in the form of a live action video, animated video or simple animated slide format or a mixture, to create the ‘slides’ and sections in between questions or interactive parts. This part of the content would normally contain the learning points, educational material or marketing content fo...