Shot Blast Media Vlog

This informative course will give you the know-how on a variety of different types of marketing videos you can use for your business. Looking at the company brand film, the video case study, social snippet content, explainer videos and how-to instructional videos. Lotty will go through each and explain why these videos are integral for your business’ marketing. So perhaps you’re using video to market your brand or campaign. Seems easy enough in concept, but it’s worth thinking about what types of marketing videos are best. This all depends on your audience and the platform you’re going to use. If you’re in this position, we’ve got you covered. Here are the most common types of videos you can use for marketing and what platforms will help them to work best. The brand film  This is the flagship movie. This is the big all-encompassing dynamic film that sits on the front page of your website. It’s key that this video is no longer than 90 seconds because this is the...

This training course will give you a quickfire guide on how to create a GIF (Graphics Interchange Format) for your social media marketing. Using GIPHY.com, Sam will take you through how to easily use the site and what specifications your GIF should be. So we’ve all seen them. GIFs are everywhere. Moving images, without sound, that continue over and over on a loop. Often short, and very popular on social media. These little snippets are great for marketing, but perhaps you’re looking to create your own, but you have no idea where to start? Well, thankfully it’s a lot easier than you think, and we’re gonna tell you exactly how to make them.  The best, easiest and cheapest way to create a GIF is by using GIPHY.com, the most popular site for finding and sharing GIFs. Now if you know about this site, you may not know that you can create a GIF here. So first things first, head to the site and click create. Next, add the web address of the video you’d like to make int...

Training Videos Downloadable Content Members Forum Training Communications Marketing & Strategy LinkedIn is almost definitely the world’s most popular social media site for companies networking with different businesses. Compared to the relaxed and personal vibe of other sites like Facebook and Twitter, LinkedIn is the perfect tool for companies in various sectors. This isn’t for connecting with friends like most social media, this one is special, and can do so much for your company in comparison to other platforms.  If you and your company don’t have a presence on it, you’re missing out! We are extremely passionate about the network we have and the connections we make. LinkedIn is a fantastic community and is very opportune for your business. That’s why we’ve put together a guide full of tips to help your company stand out from the crowd on LinkedIn. If you want your digital marketing to st...

Training Videos Downloadable Content Members Forum Training Communications Marketing & Strategy You’ve used Facebook, Twitter, LinkedIn… but is there a social media platform you may be unfamiliar with, and it’s right under your nose. Google My Business is an extremely underused platform that deserves more love, for everything it can do for your marketing. So, what exactly is it? Google My Business is essentially a free social media service that you can sign your company up with in an instant. Many companies will have the base of the platform already when your company is being established in general online. For example, if you ever search a company on Google, a section will appear in the search results on the right of the screen giving the base information of your company. This is Google My Business, and it is more influential than you think. Those results you see when searching for a company wi...

Training Videos Downloadable Content Members Forum Training Communications Marketing & Strategy At first glance, website analytics can look confusing. Yet, the thing about them is they are absolutely crucial in understanding how your company website is doing, and all of the social media platforms you have accounts for. Social Media is integral for any modern company to be part of, and it’s what will most likely get you the most traction on the internet. Analysing your analytics week by week is incredibly beneficial to find out what direction you should take your social media and web presence in. So how exactly do you go about doing this? Well, we’re going to help you with exactly that. Step 1) Set up your sites and trackers You’ll probably already be on Facebook, Twitter and LinkedIn for example. To get the most out of social media, we’d recommend getting your company on Instagram and YouTube ...

Training Videos Downloadable Content Members Forum Training Communications Marketing & Strategy Content marketing and SEO, or Search Engine Optimisation, is the work that goes into boosting the viewership of your content. Through keyword and pattern research in regards to your analytics, sites such as YouTube and website optimization for your content can be amplified to make sure it reaches as many people as possible. Using keywords, popular tags and a hearty description – your marketing content has never needed SEO work as much as they do today, especially as the internet changes with recognising different patterns and themes. Researching the best keywords is imperative into making sure the latest trends and patterns are included in your content. This isn’t just video, this is everything on your website and socials. It might sound obvious but if your company specialises in chemicals for example...

Training Videos Downloadable Content Members Forum Training Communications Marketing & Strategy Picture this. You’ve got a great piece of your own content you want to share with all of your clients and followers. Of course, if you’re going to share it, you want people to interact with it. Whether that be comments, liking, watching (if it’s a video for example.) Or perhaps you want to use your content to market to these people. This is where the Hook comes in. Whether it be on LinkedIn, Facebook or Instagram, a carefully worded Hook can make the difference between no interaction to making your post as popular as they go. Here’s how to construct the best post for your social media. Make your caption relevant to the audience Perhaps you have a specific blog or newsletter you want to promote. Who is your target audience for this? It’s more than likely to be a prospect or client. It’s important to r...