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Showing posts from February, 2023

The Benefits of Video Marketing for Small Businesses

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Video content has been on the rise in the last few years and is an incredibly important part of marketing for any and every brand, especially video marketing for small businesses who need to make an impact on their audience. There are so many benefits to using video content on your website and social media channels, and it is a must to have videos representing your brand and business. One of the main benefits of using video marketing is that v ideo content makes it easier for customers to learn information about your products or services. 96% of people turn to videos to learn more about a product or service , making video content incredibly important when informing your audience and helping them decide whether to buy from you. Around 78% of marketing professionals say videos helped increase sales , meaning that videos about products or services will definitely help with your sales strategy. Video content is also ideal for watching on mobile devices, and it is shown that mo...

Beginner Level: How To Make A YouTube Shorts Video

On this Alchemy of Film video tutorial, Maddy from Shot Blast Media will show you how to create a YouTube Shorts video from your phone. You will learn how to upload a video, how to add music, text and filters, and how to schedule your video content. YouTube Shorts is a new feature by YouTube that allows users to create short-form videos up to 60 seconds long. It has been designed to help content creators quickly produce and share engaging video content on the platform. With its easy-to-use tools, users can easily upload and edit videos, add music, and share their creations on the platform. YouTube Shorts can also be used for marketing purposes as it provides an effective way of reaching out to potential customers in an entertaining way. Let us know what you want to see in next months video tutorial! Back to courses Downloadable Content Members Forum

Inspiring Video Production and Marketing Work Experience at Shot Blast Media

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Evelyn, a college student completing her A-levels, joined the Shot Blast Media team for a week of video production and marketing work experience in February 2023. Here’s her take on how her week went! My week at Shot Blast Media as a work experience student. Since studying film at A Level, I had developed an interest in filmmaking, especially pre-production and scriptwriting. I was very keen to find work experience with a more hands-on approach to filmmaking than my lectures at college, which teach primarily theory. At Shot Blast Media, I have had a great time being able to experience the process behind making corporate films and the detail that goes into every aspect.  On my third day, the team set up a video call with one of their freelance scriptwriters, Deb Gilbert, which was incredibly insightful. I learnt about how both a creative mind and a logical point of view are needed when writing a concise and effective script for customers who only have a few seconds t...

How To Celebrate Global Movie Day 2023

Global Movie Day is celebrated the second Saturday of February and is a celebration of the power and beauty of cinema. The Academy of Motion Picture Arts and Sciences established Global Movie Day as a day for film fans around the world to celebrate their most favourite movies and engage with Academy members and filmmakers across social media channels. Global Movie Day strives to bring together people from diverse backgrounds who are united by their love for movies.  It is a day to appreciate the art form and its impact on our lives. It is also an opportunity to reflect on the importance of movies in our culture and society. The event has grown significantly since it began, with millions of people participating in events all over the world. On Global Movie Day, movie fans come together to watch films from different countries, discuss their favourite films, share stories about how movies have impacted them personally, or simply enjoy watching a movie with friends or family....

The Best Valentine’s Day Romantic Comedy Films to Watch

Valentine’s Day romantic comedy films are a great way to enjoy this February 14th! Valentine’s Day is a special day for couples to celebrate love and romance, celebrated on the 14th February every year.  But what better way to show your love for each other than by watching a romantic movie together? With so many movies to choose from, it can be hard to decide which one is the best.  In this blog, we will discuss some of the best Valentine’s Day romantic comedy movies that are sure to make your Valentine’s Day extra special. Valentine’s Day – This is a 2010 romantic comedy film directed by Garry Marshall. The film features a large ensemble cast, including big names such as Taylro Swift, Jessica Alba, Kathy Bates, Bradley Cooper, Anne Hathaway, Queen Latifah, Emma Roberts and Julia Roberts. It’s a fantastic film to watch on February 14th if you’re in the mood for a RomCom! The Notebook – This is a 2004 romantic drama film directed by Nick Cassavetes, based on the 19...

Starting Out in the Video Production Industry: An Interview with Byron Sheldon

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Byron Sheldon has been a permanent employee of Shot Blast Media since the end of July last year. Before this, he freelanced with the business as a Camera Operator and Editor. In this interview with Byron, he discusses his entrance into the video production industry, how his university film course helped with this, and the exciting things he’s been working on since. When did you decide you wanted to work in the video production industry? I decided I wanted to work in the video production industry ever since I watched Star Wars at 12 years old and thought, ‘how did they make that film?’  I then started my ventures looking into behind the scenes videos of films, which is when I knew I wanted to be a part of that incredible industry. What did you study at university and how did this help you get into the industry? I studied Filmmaking at Leeds Beckett, the Northern Film School, and it helped me gain the skills I needed for jobs like this. However, the main thing that g...