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Showing posts from August, 2022

Why Should You Consider Using Animation Videos for Your Business?

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Animated videos are being used by a huge variety of businesses to reach more people than ever before. Animations are proven to boost conversions and increase engagement, and there are loads of reasons as to why you should consider using animated videos in your marketing strategy. Why use animation? Animation can bring any idea to life Animation can easily explain complex ideas Animation can provide emotion within your message Animation helps your business stand out from your competitors Animation videos will help with your website’s SEO Animations have a universal appeal and can be understood by everyone Digital marketing strategies have long outweighed the tactics of traditional marketing. Animation is another form of digital and video marketing which can help you to cut through the fast-paced social media platforms and make a noise in 2022. Business which used animation to advertise their product have seen an astounding increase in their sales by 40%. What videos ca...

British Independent Film Awards Removes Gender in Acting Categories

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The British Independent Film Awards has announced that they will be removing gender in the acting categories. The British Independent Film Awards (BIFA) is an annual award show that celebrates the best of independent British film and talent. BIFA was established in 1998, and since, has taken place each year in London, as a black tie event. They have recently announced that they will no longer have gender-specific acting categories, instead opting to have just one category for Best Actor or Actress. This means that all nominees will be considered together and there will be no distinction made between male or female actors when it comes to voting on who should win. This is a great move for the BIFA as it will allow more actors and actresses to be nominated for an award. This decision comes after the organisation was criticised for its all-male nominations for the Rising Star Award. There have been outcries from actors and actresses who felt that they were not being given eno...

Why Choose Video Content Over Static?

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What are the pros and cons of using video content over static designs? Video content is a more personal and engaging way to tell a story. Video content provides more information than images because it includes sound and motion. This makes it easier for people to understand the story being told. It can also be very simple to create video content. Video content can be created at any time, in any place, and with minimal equipment, (phones are great for this!) TikTok is a great example of short, easy content to make, with a larger potential reach than most other social media platforms. TikTok is a social media app that allows users to create and share short videos with others, founded in 2016. Since its founding, Tiktok has been downloaded on over 500 million devices, making it one of the most popular apps of all time. Users can then add filters or special effects onto their video to make it more interesting and attractive to other viewers. The great thing about TikTok is that ...

The Recent Changes to CBBC and Viewing TV

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CBBC has been broadcasting for over 30 years now and has been providing children with educational content, entertainment, drama, comedy shows, and animations from 06:00 to 18:00 each day. It has been on TV since 2002 and has attracted an audience of more than one million viewers each week. Recently, the BBC took the decision to move CBBC permanently online. They have not given any specific date for this yet, but they have said that it will happen in the near future, and will only be available via BBC iPlayer. BBC are stating that this move online is a bid to reach more children, and provide better quality content. Is the BBC playing copycat to sources such as Netflix and Disney+? BBC iPlayer was launched in 2007 as an archive so that people could enjoy shows up to 7 days after they aired on TV. The platform now provides a much better on-demand service, with lots of shows permanently available on this service. iPlayer allows users to watch BBC programmes on their PC, laptop...

Marketing Tips for Industrial Businesses

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Marketing is a crucial part of any business, and industrial companies are no exception. The industrial industry is a competitive one and it’s important to have a marketing strategy that is tailored to your business. Here are some tips for getting started with marketing in your industrial business: – Identify your target customer and how best to communicate with them – Define your marketing goals, and then develop your strategy to achieve them – Determine the best channels for reaching your target – Focus on building relationships with target clients – Use LinkedIn to build your personal brand and connect with your target audience – Be active on social media and utilise new trends – Use e-shots and target emails to gain new business – Create a monthly newsletter to enhance brand awareness and share news – Create an easy to use website for your business and update this regularly with blogs and relevant information – Use SEO to enhance your website – Utilise videos to sho...