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Showing posts from November, 2021

We’re In The Top 100 Video Production Companies In The UK

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We’re delighted and excited to share that we’re now officially in the top 100 video production companies in the UK, making it into the top 20 at number 17! Only 100 companies make it onto this list out of thousands so we’re super excited to share our news. A huge thanks to all of our team for doing what you do best! Including all our amazing clients for supporting us along the way. It’s an absolute pleasure to be in the top 100 video production companies in the UK! You can see the full list on The Manifest, by clicking here . Your Industrial Story Starts Here Press the button. Make the call. Transform your media. +44 (0)113 288 3245 hello@shotblastmedia.co.uk Contact Us

Using E-Commerce Video

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E-Commerce video is considered to be the most effective way for brands to increase conversions, especially in the digital age. Sites like Amazon and Ebay are using video to advertise and show off products a lot more now, and many companies are wanting to advertise this way due to high demand of products being bought from these retailers. Online shopping is a significant form of retail sales. In the United States, online sales in 2017 accounted for 36% of all retail sales. In the UK, e-commerce sales accounted for 10% of total retail sales in 2017. This trend will be even more pronounced over the next few years as more people switch from brick and mortar retail to online retailers. The popularity of e-commerce videos has been on a rise because they provide a medium for viewers to get their questions answered and allow them to have a better understanding of products before buying them. Online shopping videos can help customers understand how a product looks and what it does before...

Health and Safety Animation: Frequently Asked Questions

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What is Health and Safety Animation? Health and safety animations are videos that help educate people about various aspects of safety, such as how to use machinery safely, the dangers of unsafe working practices, how to handle hazardous substances, etc. The traditional approach to health and safety training is having learners read text-heavy manuals or long lists of dos and don’ts. This is not only boring but also ineffective because the learner has no context for what they are learning. A health and safety induction animation can help the learner understand the hazards by showing them in a more engaging format. Animations can be better at communicating information than text or pictures alone because they have sound effects and video footage which makes them feel more real for the learner. How much does Health and Safety Animation cost? There are a number of factors that contribute to the price of a health & safety animation. The primary factor is that animations are typi...

2D-3D Animation Video Production: Which is best for you?

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You want an animated video for your company. 2D-3D animation video production are the two choices you have, but it can be difficult to know which one is best for you, and what you want to achieve with it. There are lots of points to both forms that can persuade you in either direction, so it’s best to know them before making a decision. 2D Animation There are many benefits of 2D animation videos. One of them is that they are flexible. Animated videos can be made to suit many different ideas, concepts, and stories. They don’t need to be high-end or realistic to be effective or compelling. A 2D animation is a hand-drawn or computer generated video that looks like it’s been drawn as a cartoon, but as opposed to stop motion animation, there is no physical manipulation of the objects shown on screen. Animated videos are not just for children. 2D animated videos can be used as a marketing tool, as a way to educate and inform, or as a way to simply tell an interesting story. These v...

3D Animated Explainer Video: Why Your Business Should Have One

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A 3D animated explainer video is a form of video that combines animation and live action to create an entertaining and informative product intro and demo for companies and products. 3D animated explainer videos provide a more creative way for businesses to convey their message, thus capturing the attention of their target audience. They also help you stand out from your competitors, making your brand memorable and distinctive. A 3D animated explainer video is a short, engaging, and entertaining video that explains what your business does and why people should care. They also create value for you and your business by: 1) Educating customers about your products or services 2) Getting them excited about the solutions you provide 3) Creating customer trust and driving sales 4) Helping customers understand how to use your products or services Here’s a range of a recent 3D animated explainer videos we produced, with different videos detailing certain aspects of a larger video: In...

Knowing Your Audience

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Marketing is the ultimate tool for anyone looking to increase the profits, attention and stature of their business. That’s all well and good if you don’t know what you’re doing, but it’s also crucial to understand just who your audience is. Who are you trying to reach and appeal to? Knowing your audience is important. If you don’t know who you’re posting to, you shouldn’t be marketing at all! So how do you go about figuring out who your audience is? If you’re just starting out, figuring out who your audience is from the get-go can be tough if you don’t have the clients or traffic to help be a stepping stone. Figure out what exactly your business is, and what it does. Who, from the standpoint of what exactly your business is, do you sell your business too? If you’re a company like us, you sell video to industrial companies. There, that’s your audience. You may think that that is your audience, and it will be, but when it comes to marketing it is a lot deeper than this. Do you have...

What is Social Video Production?

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Social Video Production is a type of video you’ll be more than likely used to seeing on social media. Any type of video you find on any social platform fits this bracket, and usually marketers use specific types of video to fit the style of the average social media audience member. These are often short snippets, or even longer videos that may have a particular purpose for being on social media in the first place. So let’s have a deeper look at social video production. Social snippets are a quick-fire form of video perfect for social media. The popular ones we all seem to see are those of the popular app Tik Tok, and that form of video has spread across to other platforms, inspiring content creators to make more of these short and easily digestible videos for their marketing. Something that doesn’t take too long to watch but can still pack a punch. It saves everyone time, and can really get inside your audience’s head. Video works best when it’s short (unless it is for a specific...