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Showing posts from May, 2021

A Glimmer of Hope for the Cinema Experience

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A few weeks ago we blogged about cinemas reopening, primarily in the USA, where many had had great turnouts to some long awaited films. It was only a matter of time before the UK opened the doors of chains such as Cineworld and Odeon, and fortunately for us, we’ve also had a great opening too. So what does this spell for the future of the cinema experience? In the last week, films such as  Peter Rabbit 2  took an estimated £7m in ticket sales, the best for a film since March 2020, before we went into lockdown.  Godzilla vs. Kong also performed very well, despite the circumstances regarding it’s release such as being on digital home platforms for the last month. Odeon said that it sold 25,000 portions of popcorn, 9,000 portions of nachos, 3,000 hot dogs and 25,000 litres of drinks in just the first four days after cinemas reopened! Those are great numbers! This just proves with certainty that people are aching to get in front of the big screen again, something unexp...

Understanding Drone Videography

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Drone video is still as popular and as prevalent as it ever has been. But what is drone film? In basic terms, it is the use of a drone camera to capture large landscapes and cityscapes from a birds eye view position. Drone film can vary in price depending on what you are after, are you wanting footage or just photos, for example. However in comparison to our other video production services, drone filming is cheaper to do. Most video production agencies will charge on a day rate basis which may be anywhere from £500-£1000 a day depending on the level of experience. 360_video For the construction sector in particular, drones allow for easy capture of a site or landscape, that you couldn’t possibly do with a film crew. The pilot can do multiple shoots showing the progression of your site, allowing you to update your audience on what’s new and what your site will eventually become. Drones are also a useful tool for site surveys, to help measure areas of land or provide a closer ...

Why should you make and use QR codes?

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QR codes are everywhere nowadays. On the web, in print, on packaging and other media. Some would say they’re the perfect form of marketing as they are super easy to use. Using your smartphone’s camera to scan one of these only takes a second and they often lead you to a particular URL you want to promote or to open a PDF document. They have become increasingly popular since COVID-19 too as they reduce physical contact and link you directly to websites where you can purchase online. But how exactly can you utilise these marketing wonders for your business, and why should you use them?  Well as said, they’re everywhere, they’re probably one of the most recognisable forms of digital marketing outside of social media. They’re a quick link for anyone to get to your site in an instant, just from hovering over the code. Typing in links can be temperamental on smartphones and getting to the right website can sometimes be a pain depending on the circumstances. A QR code saves time, i...

4D Animation and 4D Construction Animations

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2D animation, 3D motion graphics, and now 4D animations are taking corporate video to a new level. Now everybody knows what 2D and 3D animation is, but what is 4D animation? A 4th dimension is essentially 3D video but with the effect of interaction. So this involves you, the audience, watching a 3D video and having an input into it, such as clicking to access certain sections of the video or bringing up certain annotations. However this is just the standard type of 4D animation, there’s a lot more to it than what you might see on the surface. 4D construction animations are a unique and very special type of 4D animated video production. To sum it up briefly, they are 4D phasing animations of lots of different aspects of a basic construction animation. The best way to describe how these are made is that a lot of them are built from computer game engines, and look that way too. They are more complex in design, and they have to be, as they give the user full control over looking ove...