A Glimmer of Hope for the Cinema Experience
A few weeks ago we blogged about cinemas reopening, primarily in the USA, where many had had great turnouts to some long awaited films. It was only a matter of time before the UK opened the doors of chains such as Cineworld and Odeon, and fortunately for us, we’ve also had a great opening too. So what does this spell for the future of the cinema experience? In the last week, films such as Peter Rabbit 2 took an estimated £7m in ticket sales, the best for a film since March 2020, before we went into lockdown. Godzilla vs. Kong also performed very well, despite the circumstances regarding it’s release such as being on digital home platforms for the last month. Odeon said that it sold 25,000 portions of popcorn, 9,000 portions of nachos, 3,000 hot dogs and 25,000 litres of drinks in just the first four days after cinemas reopened! Those are great numbers! This just proves with certainty that people are aching to get in front of the big screen again, something unexp...