Shot Blast Media Vlog

We’ve all seen them. GIFs are everywhere. Moving images, short animated videos, without sound, that continue over and over on a loop. Often small, and very popular on social media. These little snippets are great for marketing. How so? Well many social media sites are prone to show images and very short videos in their algorithms over longer forms of media. Research has also shown that using a mix of colour and visuals increase the willingness to view the content by 80%. Colourful imagery does really help to increase your audience’s engagement, and having an animated version of these images will only drive this harder. GIFs only last a few seconds, or however long you wish them to be. For this reason, their file size is significantly smaller making the process of uploading and loading them much more efficient and speedier. They’re also usually short and sweet, so people don’t spending a minimal amount of time watch them. And if they’re as good as they should be, the entertaining...

The world is opening back up again, slowly but surely, and with that comes the reopening of cinemas. Now we’ve talked about how the pandemic has effected cinema on our blog before, but things seem to be making a change. In the United States, the newly released Godzilla vs. Kong  movie has set a pandemic record with a $48.5 million debut. This is huge, a film that didn’t really have too much advertising behind it until the last month or so, has done what Christopher Nolan’s  Tenet tried to accomplish last year, in creating a massive consumer return to cinemas. Of course in the UK we’re still waiting for cinemas to reopen. But is this recent success for the US be a sign that cinemas are going to survive longer than what we presumed a year ago? Potentially. It’s worth noting that cinemas in the UK aren’t due to be opened until at least June if the government’s roadmap goes according to plan. So, that’s a couple of months delay for us to catch up to the US, so our cinemas ...

Interactive video production is an ideal way to help enhance a corporate video production that requires some form of interaction and input from the user. Interactive videos provide the viewer with the ability to click using a desktop or a mobile device within the video for an action to occur. An interactive video platform is one which allows or relates to a continuous two-way transfer of information, typically between the user and the central point of communication system such as a computer or a TV. Interactive media is a method of communication in which the program’s outputs depend on the user’s inputs. Interaction video can provide a number of different clickable actions in relation to the content that is being watched. Interactive video production is a new way to promote your brand. You could use an interactive video to create an e-brochure. This will allow your customers ultimately to decide on what type of content they want to learn more about. They could click on a num...

Online Courses, or E-Learning in general is a type of service that is becoming more and more prominent in our current internet, business and training landscape. What is e-learning? Well it’s a type of service where you can learn all the best skills to better yourself in a certain area of expertise, all from guides that are usually in video format, so essentially video classes. There are specific online learning sites such as Lynda, a subsite from LinkedIn that has a variety of video courses to learn from. There’s also Skillshare, an even more prominent one that is rising to a substantial popularity. But why are these sites and online courses so beneficial for you and your business? At time of writing this blog, we’re still in lockdown. For that reason, e-learning sites are so important today. People can’t go out to do proper training courses with a variety of skills you could learn in a physical sense due to social distancing. So, how have people been learning? Through the intern...