Shot Blast Media Vlog

Safety videos are now going to be a top priority for businesses as the world goes forward from the COVID-19 outbreak. Health and safety video production is always key but as we transition out of a global health crisis, these kinds of communications are even more important than they ever have been. Themes covering workplace social distancing are of course crucial and should be at the forefront of your internal communications to staff, contractors and visitors, regardless of the type of workplace. Whether it be in construction, in factories or all general workplaces. However, what shouldn’t be ignored is your general health and safety communications, which may be easy to forget once you’re concentrating on COVID-19 safety. Yet, now is the perfect time to get this safety content back on top. The three to four month hiatus from work is the best time for a fresh start for your company, and your use of health and safety videos. Companies now are looking to modernise their communicati...

With the COVID-19 lockdown easing gradually, companies are now looking to prepare themselves for a return to business as usual, and part of this will be the return of exhibitions and trade shows. However, it is clear that this return won’t be as normal as it was. Organisers are now planning a safer and more innovative way of helping companies to market themselves to potential new clients. The Virtual Exhibition is the answer to this, an online method of ‘visiting’ trade shows. There are lots of organisers rushing to take advantage of this idea and it has the workings to be very popular – and some are already in motion . So, how do virtual exhibitions work exactly? In a similar sort of fashion to Google Maps, the exhibition lets you click around and zoom into areas you’re interested in, all the while using the arrow keys on your keyboard to move yourself around the virtual hall. As you come to a stand, you can click on the company logos on the stands to get a closer and in depth ...

Video marketing is the work that goes into boosting the viewership of your corporate video . Through keyword and pattern research in regards to your analytics, YouTube and website optimisation for your video can be amplified to make sure it reaches as many people as possible. Using keywords, popular tags and a hearty description – corporate videos have never needed SEO work as much as they do today, especially as the internet changes in patterns and themes. Researching the best keywords is imperative into making sure the latest trends and patterns are included in your content. This isn’t just video, this is everything on your website and socials. It might sound obvious but if your company specialises in chemicals for example, ‘chemical’ is your golden word. Utilising this word in different ways with other trending words is how you can get optimising your content to stronger and stronger positions. ‘Chemical Manufacturer’ or ‘Chemical Company’ are simple enough phrases to have i...

Working with a Professional Video Production Agency The price of hiring a Video Production Company to create your dream corporate video varies on a plethora of factors. For that reason it is quite hard to determine an set price, as a video production agency can be very different to the next in terms of what services they provide and how they go about creating a video production. The following guide will give you things to think about when commissioning a professional video from a local video production company and what the average costs include. Cost of Video Production When considering a corporate video and thinking of hiring a video production agency to make your video, you should understand all of the elements that will come along with the cost. The use of equipment, including cameras, lighting, stands and other side items to make your shoot go smoothly and so on. Then of course comes the experience and number of different people partaking the in the filming, the video...

Parody Marketing is becoming more prevalent due to the influence of social media video content and the many platforms there are, and also the fame of viral videos. Whilst it is not a new type of corporate video production , it is something that a lot of people don’t take seriously as a credible video form, and that’s understandable, yet these videos are understated. Lots of these videos take a comedic edge, and due to that there are a lot more companies out there willing to change up their brand to demonstrate more personality, and to break out from the norm of your average corporate video production. Parody Marketing videos allow you not only a chance to represent your brand and product, but also to show you and your team in a different environment where the possibilities of creating a funny video are endless. Because they’re not a common type of video for businesses, having parody content for your marketing can make your company stick out in the crowd. Here’s an example of one ...

As the global pandemic is starting to show signs of slowing down, it’s comforting to know that very soon we’ll be able to all get back to ‘normal’, but it is worth noting that we will be in a very new world with a new normal. If there is anything the lockdown has shown us, it’s that video is the perfect tool for keeping in contact with customers and employees, be that through marketing or just general communication. As the pandemic calms down video will be important now more than ever in a post-COVID-19 world, especially with 3D animated video . A social distancing training video will help to educate staff and contractors on the current guidelines and safe working practices within an office. As we’ve produced this material for ourselves and clients, our staff and contractors are trained to work safely on site. This makes live action video production on site possible now and in future while the restrictions are in place. Other popular video formats will include 3D animated video....

We are very happy to introduce our latest client, Ethoss Regeneration. For them we are producing a new type of 3D animated product video , within the medical industry. Medical animations are most commonly used as an instructional tool for medical professionals like dentists or their patients. Generally produced in a 3D format, this type of video content will allow you to convey your information in a deeply informative medium. 3D medical animations add a striking and insightful approach to your content, and they can really help get the message across, in a clear, quirky and concise fashion. Animation is the perfect type of video format for the medical industry. Of course, there are limits to what medical professionals can show you in these videos, with blood, gore and other unpleasant things in the same vain being undesirable to see in a filmed explainer video. Using animation to get around these issues will make your video a lot easier and more comfortable to watch. It will also...

As the global pandemic is starting to show signs of slowing down, it’s comforting to know that very soon we’ll be able to all get back to ‘normal’, but it is worth noting that we will be in a very new world with a new normal. If there is anything the lockdown has shown us, it’s that video is the perfect tool for keeping in contact with customers and employees, be that through marketing or just general communication. As the pandemic calms down video will be important now more than ever in a post-COVID-19 world, especially 2D animated video and 3D product animation. A social distancing training video will help to educate staff and contractors on the current guidelines and safe working practices within an office. As we’ve produced this material for ourselves and clients, our staff and contractors are trained to work safely on site. This makes live action video production on site possible now and in future while the restrictions are in place. Other popular video formats will in...

As the COVID-19 pandemic continues, at Shot Blast Media we’re still busy telling your stories through the medium of video. As well as that, were innovating, creating new products, services and different types of marketing. We thought we’d give you a run down of what we’ve been up to and what we’re hoping to do as the lockdown continues – and to carry on after it is all over. Marketing We’ve had a lot more time to amplify our marketing efforts throughout the pandemic. At the beginning of the lockdown we produced various blogs on how you can produce your own homemade videos in lockdown . As with our marketing, it is important to stay connected to your customers and your staff, and with the popularity of Zoom and other video chatting sites, video is the ideal way to do this. Of course, to get away from the doom of the gloom of COVID-19 we also produced a series of ‘Tales from the Screen’ videos, a follow on from our ‘Tales from the Couch’ series where we talk about out favourite Ne...

Media communications training is a form of specialist communications training, helping individuals whom are to partake in media facing activities, prepare for different media interview scenarios. Training for media communications focuses on a range of content from avoiding common mistakes, focusing on your message, delivering effective presentations and handling different media scenarios. It’s there to make you feel comfortable and prepared for whatever is media facing challenge is sent in your direction. Media communications training is useful for a range of different scenarios. Crisis ma nagement and media response Having key personnel trained to handle the media in a crisis situation is a critical part of a companies emergency response and emergency preparedness procedures. Having a well trained spokesperson for your company can make a spontaneous situation easier and manageable. This is crucial for any large company looking to maintain good brand identity and reputatio...